Netflix - Narcos: Mexico

“Nothing Stays Pure” Campaign

my roles: concepts, scripts, creative direction

Our campaign platform and tagline “Nothing Stays Pure” was not only a nod to the cocaine that Felix Gallardo built his empire on but also the empire itself, as his sprawling cartel threatens to implode.

A diverse array of social content was designed to make the themes, players, and knives-out dynamics of the season easy to grasp…snackable for new viewers and a feast for returning fans.

*Winner 2019 Golden Trailer Awards

BEST VIRAL CAMPAIGN FOR A TV / STREAMING SERIES

BEST COMEDY / DRAMA TRAILERBYTE FOR A TV / STREAMING SERIES

“PARTY’S OVER” VIDEO ARRAY

In the custom video promo titled “Party’s Over,” Felix holds his position at the head of the table he’s gathered – but for how much longer? With glasses raised above and weapons drawn below, a haunting version of Blondie’s “Heart of Glass” offers an ominous taste of what’s to come. Supporting videos using footage from the same shoot give viewers subtle teases of the alliances and rivalries that threaten to tear the cartel apart.

“PARTY’S OVER” VIDEO ARRAY - Full Cast

“PARTY’S OVER” VIDEO ARRAY - Mimi & Pablo

“PARTY’S OVER” VIDEO ARRAY - Enedina & Isabella

CHARACTER SERIES

Utilizing a combination of originally shot footage and show clips, these character pieces ratchet up the intensity and show just how far Felix and the rest of the show’s primary characters are willing to go to get what they want.

CHARACTER SERIES - Walt

CHARACTER SERIES - Benjamin & Palma

CHARACTER SERIES - Señoritas

PLAZA-FOCUSED SOCIAL SERIES

Utilizing a combination of originally shot footage and show clips, these character pieces ratchet up the intensity and show just how far Felix and the rest of the show’s primary characters are willing to go to get what they want.